Custom platform
Huppa: one platform for marketing and sales
For fresh food wholesaler Huppa we built a platform for marketing and sales, because content planning, sales material and follow-up were scattered across emails and folders. It brings together the content calendar, product sheets, leaflets, dashboards and trade fair registration with management of the multilingual website. Marketing plans its work in one place and the sales team finds the material it needs for customer meetings on its own.
- Client
- Huppa
- Year
- 2026
- Type
- Custom platform
| Key fact | Details |
|---|---|
| Sector | Food wholesale for food professionals |
| Who uses it | Marketing team, sales team and website management |
| Components | Content planning, material library, flip-through leaflets, product sheets, marketing dashboard, sales dashboards, website management and trade fair registration |
| Connected systems | Multilingual website and the trade fair's registration system |
| Status | Live |
The story
What we built.En waarom zo.
The challenge
The marketing team creates communication for a broad product range and different customer types, in Dutch and French. Leaflets, campaigns, product information and point-of-sale material all had to be planned, produced and kept available at the same time. The planning lived in emails and people's heads, the material in folders and mailboxes.
For the sales team, that meant searching for the right leaflet or information before a customer meeting. For marketing, it remained hard to see which material was actually viewed or requested. Huppa needed a custom web application that supports both teams.
Our approach
We brought planning and material management together. The content calendar shows the owner, channel and deadline for each item. The library organises material by type and brand. Product sheets sit alongside the leaflets, so sales finds product information and campaign material in the same environment.
An uploaded leaflet becomes a flip-through version. The sales team downloads a page, a selection or the whole leaflet. Point-of-sale material can be requested for when it needs to be delivered. Website management and trade fair registration tie into this, with an integration with the trade fair's registration system.
The dashboards for marketing and sales bring clarity to follow-up. Marketing sees how material is viewed, downloaded and requested. Sales has its own overview of commercial activity. That link between information and follow-up is also the starting point of custom CRM.
The result
Marketing works from a single content plan. The sales team finds leaflets and product sheets on its own, including on the road, and no longer has to ask separately for every piece of material. Material usage becomes visible, so the team can take it into account for the next campaign or print run.
The leaflet system is part of Huppa's own platform. Together with the dashboards, website management and trade fair registration, it forms an environment that fits the day-to-day work of marketing and sales.
Your project
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